Lockheed Martin SWOT Analysis
Lockheed Martin is US based company competing in Aerospace, defense and advance information security systems. The company was founded in 1995 by the merger of Lockheed Corporation and Martin Marietta. Its headquarter is located in Bethesda, Maryland, USA.
It is one of the largest defense contractor in the world.
It is operating in four different segments which include Aeronautics,electronic systems,Information security and global solutions.
It has a very strong cliental around the world however, major portion of their revenues comes from military sales.
The company occupied top spot in the list of US federal contractors.
Strong research and development.
It has very competent human resources.
It has strong product portfolio which include products ATC systems,Ballistic missiles,Munitions,Missile defense elements,Transport aircraft,Fighter aircraft,Radar,Satellites,Atlas launch vehicles and Spacecraft.
Long term contracts with government agencies.
It is number one in contract misconduct according to the project on government oversight database.
High dependency on government contract in terms of revenues.
Low price approach.
Increase the international market share to reduce dependency on domestic market.
Develop more innovative products.
Demand of defense products is increasing every year due to unstable conditions in Iraq and Afghanistan. Moreover, the rivals countries such as Pakistan and India invest majority of budget on defense equipment.
New international contracts.
Intense competition globally.
Reduction in defense budget.
Boeing strike perhaps impact on company reputation.
http://en.wikipedia.org/wiki/Lockheed_Martin retrieved on 8th April 2012
http://www.yousigma.com/comparativeanalysis/lockheedmartin.html retrieved on 8th April 2012
http://www.wikiswot.com/SWOT/9_Aerospace_and_Defense/Lockheed_Martin.html retrieved on 8th April 2012
http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/ retrieved on 8th April
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