JetBlue SWOT Analysis

Strengths

Employee skills are not enough to hire person, HR also evaluate the other attribute such as personality and attitude.

Jet blue is the strong brand among the US people.

Jet blue has been efficiently utilization the resources which results in low operating cost.

Efficient and talented employee help Jet Blue to perform operation in a better way to facilitate its customers.

Consumer are satisfied from the services offered by Jet Blue.

JetBlue was named the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the sixth year in a row.

Former employees of Southwest Airlines are currently working with Jet Blue.

Better use of technology, reservation are handled online with the unique reservation system.

Weaknesses

Jet Blue is still new in the industry as compared to other Airlines.

Weak financial reporting, highlighted in the audit.

It has been using a single fleet

Opportunities

Jet Blue financial position is strong, so it can think for further expansion nationally and internationally.

Add up more services for the passengers.

Increase number of flights.

Joint ventures with other Airlines for new market development.

Threats

Terrorism is the major concern after 9/11 Incident.

Raise in fuel prices

Strong competition from AMR Corporation, Southwest Airlines and UAL Corporation.

Employee Unions

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