O’Reilly Automotive SWOT Analysis

SWOT (Strength, Weaknesses, Opportunities and Threats) analysis of O’Reilly Automotive which is the business operating in automobile industry since 1957.

In November 1957 Springfield, Missouri, O’Reilly Automotive, Inc. formally started in the automobile parts business. The Company’s record began with Charles Francis O’Reilly, a roving salesman for Fred Campbell Auto Supply in St. Louis, Missouri. By 1924 Charles had suit familiar with the Springfield area, having toured by train to sell auto parts all through the country. He renowned the region as an area of growth and opportunity, and asked to be transferred there. By 1932 he had become executive of Link Motor Supply in Springfield. One of his sons, Charles H. “Chub” O’Reilly, had also joined the company. Jointly they provided the leadership and management that made Link the leading auto parts store in the area. From the time when it was introduced to now it have more than 3,469 stores in 38 U.S. states.

O’Reilly Automotive Strengths

• O’Reilly went into the marketplace for auto parts leasing at a point in time while there were hardly any other contestants in the marketplace, permitting them to set up their product given name and image for providing an inimitable tune-up.

• On May 2, 2005, O’Reilly purchased Midwest Automotive Distributors, Inc., adding 71 trade sites in Minnesota, Montana, North Dakota, South Dakota, Wisconsin, and Wyoming, as well as two distribution centers located in St. Paul, MN, and Billings (Naples, 2000).

O’Reilly Automotive Weaknesses

• O’Reilly frequently has problem providing sufficient copies of new, well-liked auto parts.

• The major reason of client displeasure is O’Reilly incapability to totally make happy the first rush for a new film.

• The corporation recognizes it possible unbeneficial in the extensive run to make more parts very shortly to hand out the rush when a auto parts initial becomes obtainable, for the reason that the duplicates will not be borrowed with almost as a great deal frequency quickly after the rush.

• Clients have taken on to the truth that O’Reilly just purchases a imperfect amount of new discharges right away, choosing to stay behind a rareness of weak to purchase the size of its provide at inferior expenses.

O’Reilly Automotive Opportunities

• Distributing auto parts directly to computers of clients is possible to be the after that uprising in how customers can do online shopping and pay.

• Fortunately for O’Reilly, this service is currently available as a per-screening basis.

• O’Reilly is able to start of this possibility if it is affluent in competently providing streaming satisfied to a client on a point in time practice base rather than a per-screening basis.

• Active organization could probably facilitate O’Reilly to take up present suppliers of this tune-up. To make their business successful.

O’Reilly Automotive Threats

• If O’Reilly were to drop its natural, dependable image, it might not know how to keep sufficient of the marketplace to continue to exist.

• O’Reilly is less right to vie with hardware improvements such other companies for the reason that it has slight to no knowledge in this region, although such improvements can finally be corresponding rather than competitive.


• O’Reilly Automotive. (2012). Website: http://www.oreillyauto.com/site/c/home.oap Retrieved: 30th Oct, 2012

• Yahoo Finance/ O’Reilly Automotive. (2012). Website: http://finance.yahoo.com/q?s=ORLY  Retrieved: 29th Oct, 2012

• Naples, Gary, J. (2000). Beyond the Numbers: Managing the Assets of An Automobile Parts Business. SAE International. pp. 39–40.

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