GE – General Electric SWOT Analysis

The following SWOT analysis looks at General Electric which is operating in Conglomerate industry. The analysis shows General Electric’s Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment General Electric is operating in at the present time.


The strengths of a business or organization are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of General Electric
• Having alliances with other strong and popular businesses is a major plus point for General Electric as it helps bring in new customers and make business more effective.

• Being a market leader, as General Electric is, is key to their success as it boosts reputation, profit and market share.

• The services/products offered by General Electric are original, meaning many people will return to General Electric to obtain them.

• Experienced employees are key to the success of General Electric helping to drive them forward with expertise and knowledge.

• High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of General Electric.

• General Electric has an extensive customer base, which is a major strength regarding sales and profit.

• General Electric’s reputation is strong and popular, meaning people view it with respect and believe in it.

• Being financially strong helps General Electric deal with any problems, ride any dip in profits and out perform their rivals.

• A strong brand is an essential strength of General Electric as it is recognized and respected.

• General Electric has a high percentage of the market share, meaning it is ahead of many competitors.

• High quality products/services is a vital strength, helping to ensure customers return to General Electric.

• General Electric’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market.

• Development and innovation are high at General Electric with regard to their products/services, which is a sure strength in its overall performance.

• General Electric’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals.

• The online presence of General Electric is strong, meaning it is ahead of many competitors.

• Strong Research and development department

• Acquired number of businesses

• Employee base of 323,000 employees

• High revenues and profits

• Strong organizational structure and culture


Weaknesses of a company or organization are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of General Electric

• Problems with stock are a weakness for General Electric as they need to keep up with demand.

• GE performance in Asian market is not up to the mark

• Low stock prices due to the financial downturn


Opportunities are external changes, trends or needs that could enhance the business or organization’s strategic position, or which could be of a benefit to them. This section will outline opportunities that General Electric is currently facing.

• General Electric could benefit from Governmental support, in the form of grants, allowances, training etc.

• Changes in technology could give General Electric an opportunity to bolster future success.

• Takeover and merger opportunities could be explored for General Electric and used to acquire new customers, new resources and enter new markets.

• GE should more focus towards corporate social responsibility

• Research and development to sustain its position in the market

• Merger and joint ventures in Asian market to improve cash flows

• Exploring natural resources to meet the high demands

• Growth in aviation industry is positive signal for the general electric


Threats are factors which may restrict, damage or put areas of the business or organization at risk. They are factors which are outside of the company’s control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats General Electric is currently facing.

• Regulations requiring money to be spent or measures to be taken could put financial or other pressure on General Electric.

• Extra competition and new competitors entering the market could unsteady General Electric and be a threat.

• Price wars between competitors, price cuts and so on could damage profits for General Electric.

• As General electric is operating in number of countries, currency fluctuation may impact the revenues.

• Recession in most part of the world

• GE is the fourth largest producer of pollution in the world. Government regulation on environmental concern is the biggest threat for GE.

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