SWOT Analysis on KeyCorp

Keycorp was introduced in 1982 as a luxurious producer of superior safe keyboards. KeyBank also has more than a few major sub-headquarters all over Ohio; these can be found in Cincinnati, Columbus, and Dayton. KeyBank newly took identification rights to the former MeadWestvaco Tower in Dayton, renaming it KeyBank Tower. These products were lined to Australia’s largest trade bank network establishing Keycorp as a market head. Serious to Keycorp’s present success is a hardware doubter moving towards designed products to support multiple payment and other technology platforms. The step taken is for better aid for frequent market changes and minimizes the hazard of technology stage lock-in. The company is headquartered in Cleveland, the US. KeyBank is the owned by KeyCorp. This was formed in 1994 through the union of Society Corp. of Cleveland and KeyCorp of Albany, New York. The combination would temporarily make Key the 10th largest US bank. Its line trace back to Commercial Bank of Albany, New York in 1825 and Cleveland’s Society for Savings, founded in 1849.

SWOT Analysis of KeyCorp


• In addition to this, Keycorp added evolved to its payments solutions to include more safe and sound, multi-application smartcard technologies and internet expense ways for both the Australian and international market.

• KeyCorp’s business approach is to keep things straightforward. Clearly-defined strategies lower commerce dangers by staying within their areas of skill.

• KeyCorp possesses remarkable hurdles for the entry that slows competitive fears and amplifies income.

• They always put forward important tip of service discrimination to their clients when put side by side with other challengers.

• To one side from this the asking price management that the business enjoys as its advertisement policy has placed it in the market, giving them a chance to be converted into the well known name in the market place.

• KeyCorp offers various banking services to personage, business, and institutional customers, all the way through some 950 retail banking twigs and 2,050 ATMs in almost 16 states.


• After the controversy for forgiving the student loan debt, they face much criticism.

• The bank cancelled the debt after several days because they were being criticized by many people.

• Due to the calamity in the economics, the corporation has loss too much. The load has greater than before on them.     


• Banking opportunities are now expanding by expanding the online banking which is a golden opportunity to catch for the Key Corp.

• Key Corp should focus the technological strength of the business by putting in more and more resources to make the technological support excellent and this would bring excellence to the customer’s satisfaction.

• After online banking idea, there business might grow day by day if it takes the new technology as the opportunity to communicate or interact with their clients more smoothly.



• Customers of PNC Financial Services Group, KeyCorp, and U.S. Bank newly experienced delays when trying to access their accounts online, there accounts were hacked by the cyber attackers.

• During this they lose their clients. They still have a fear that their web page can be attacked.

• As we know that there is strong competition in the market, they might get financially weak.


• Yahoo Finance/ Key Corp. (2012). Website: http://finance.yahoo.com/q?s=KEY Retrieved: 29th Oct, 2012

• Key Corp, Overview. (2012). Official Website: http://keycorp.net/about-keycorp/overview/ Retrieved: 29th Oct, 2012

• Key Corp, History. (2012). Official Website http://keycorp.net/about-keycorp/our-history/  Retrieved: 29th Oct, 2012

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