Mohawk Industries SWOT Analysis

This is the SWOT Analysis on Mohawk written after referring to multiple resources. Please refer to below article for strengths, weaknesses, opportunities and threats of Mohawk.


Mohawk is a top dealer of floor covering for mutually for housing and profitable applications. Mohawk offers a complete range of carpet, ceramic tile, laminate, wood, stone, vinyl, and rugs. These products are marketed below the ruler brands in the industry, which include Mohawk, Karastan, Lees, Bigelow, Durkan, Dal-Tile, American Olean, Unilin and Quick Step (Snow, 1994).  Mohawk’s matchless stock and marketing help our customers in creating the consumers’ dream. Mohawk provides a premium height of service with its own trucking fleet and local distribution.


• Mohawk came out into the marketplace for their goods leasing at a point in time while there were hardly any other contestants in the marketplace, permitting them to set up their product given name and image for providing an inimitable tune-up.

• Mohawk was the major to volunteer its house holdings leasing through mail and this permitted them to proffer a superior assortment of flooring to clients as evaluated to their participants at the time, as floor covering were comparatively new-fangled to the marketplace.

• Joint with its winning commerce mock-up, Mohawks came near to the entrance, and has permitted it to keep a high relation market split in the online flooring leasing production.


• Mohawk frequently has problem providing sufficient designs of new, well-liked carpeting or covering for the floor.

• The major reason of client displeasure is Mohawk incapability to totally make happy the first rush for a new design.

• The company identify it possible unprofitable in the extensive run to make more designs very shortly to hand out the rush when a some new stuff in the market becomes obtainable, for the reason that the duplicates will not be borrowed with almost as a great deal frequency quickly after the rush.

• Clients have taken on to the truth that Mohawks just purchases a imperfect amount of new discharges right away, choosing to stay behind a rareness of weak to purchase the size of its provide at inferior expenses.


• Distributing designs directly to computers of clients is possible to be the after that uprising in how customers can select the best option for their homes.

• Fortunately for Mohawk, this service is currently available as a per-screening basis.

• Mohawk is able to start of this possibility if it is flourishing in competently providing streaming satisfied to a client on a point in time practice base rather than a per-screening basis.

• Active organization could probably facilitate Mohawk to take up present suppliers of this tune-up, such as any other leading company can work with them.


• If Mohawk were to drop its natural, dependable image, it might not know how to keep sufficient of the marketplace to continue to exist.

• Mohawk is less right to compete with flooring improvements such as any other company for the reason that it has slight to no knowledge in this region, although such improvements can finally be corresponding rather than competitive.


• Mohawk Flooring. (2012). Official Website: Retrieved: 30th Oct, 2012

• Yahoo Finance/ Mohawk Flooring. (2012). Website:  Retrieved: 30th Oct, 2012

• Snow, Dean R. (1994). The Iroquois. Boston. Blackwell Publishers.

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