SWOT Analysis of Statoil
Statoil is a Norwegian Oil and Gas company, in the past it was known as Statoil Hydro and now it is operating as Statoil ASA. It was formed by the union of Statoil with the oil and gas partition of Norsk Hydro. For around 67% shares of the Statoil are shared by the Government of Norway and it is one of the largest shareholders of Statoil Company. Statoil is working in 6 (six) nation’s worldwide. It is an incorporated Petroleum company. On the basis of the incomes Statoil was ranked as the world’s 13th leading Oil and Gas Company as reported in Fortune Magazine. According to the incomes, profits and market capitalization it is the largest company in the region of Nordic.
• A rapid increase in their supply is the reason why this company is growing more rapidly.
• Their customer base is very strong. They have lifetime promising customers that will not choose any other product over theirs.
• They are having an upright position in the market, due to which they have gained a secured position in the market.
• They entered in the market when there was no such company that can provide their customers the best product at really reliable cost.
• Their products are top class products.
• Due to the absorption of the resources, their production is highly affected.
• By refusing the stored products, they are losing the quality products. This has also wasted their time.
• By over trusting on the income generation of Europe, they are facing financial crisis. Because of the down fall seen in the European territories.
• Customers think that they are giving low quality products, after refusing their resources.
• Liabilities are on the higher side as compared to Assets.
• The requirement of natural gas is expanding day by day. This would be their chance to work on the international scale.
• By planting new industry that can restore the used power, will save their economy.
• By finding new resources of natural gas and oil their market share will increase and more customers will attract to them.
• They must join hands with some other companies to increase their trade.
• The competition is getting really passionate, every company wants to be the number 1, this is going to be really hard to stay in this market if they ever tried to lose their real position
• If the sources which are supporting the company shows any insecurity in their business which is running all around the world than they may lose their international customers.
• As financial crisis is seen in the economy of Europe, there is always a risk that the company may again face this type of decline again in the future.
• There may be some clashes between the companies in this long run to be a top class company. They may suffer from this.
Statoil, Official Website, (2012): http://www.statoil.com/en/Pages/default.aspx Retrieved: 21st Nov, 2012
Yahoo Finance, News, (2012): http://uk.finance.yahoo.com/news/norways-statoil-awarded-7-uk-220027128.html Retrieved: 21st Nov, 2012