Metlife SWOT Analysis

Metlife Inc. is the leading global provider of insurance,annuities and employee benefit programs, serving 90 million customers in 60 countries.


It has strong market share.

Strong financial

It is among the top brands in Insurance industry.

Leading provider of insurance,annuities and employee benefits.

It has huge base of customers (Approx: 900 million).

It is operating in more than 60 countries around the globe.

It had received award of best managed Insurance company by Forbes.

Metlife is listed in fortune 500 companies within top 50 companies.

Technology oriented company.


High operating cost.

Weak grip on international market.


Market penetration in existing markets

Market development in untapped markets.

Offer new plan for corporate and individual customers.

Acquisition of direct competitor.


It has been facing competition from other market players in the industry which include  Hartford (HIG), Lincoln National (LNC), Prudential Public (PUK),Eastern Ins (EIHI), American (AIG),AEGON (AEG), Prudential (PRU), Aon (AOC), eHealth (EHTH) and Baldwin & Lyons (BWINB).

Recession in US may decrease the profits margin.

Increase in tax rates.


References retrieved on April 05, 2012 retrieved on April 05, 2012

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