Toys “R” Us SWOT Analysis

As per Company website – Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands.

Strengths

• Toys “R” Us has approx 1560 stores nationally and internationally which includes Europe,Asia,Africa,Oceania and Canada.

• The Flagship store in New York is the largest toys store in the world.

• Toys “R” Us is largest toy-centered retailer.

• Toys “R” Us is second largest overall toy retailer in overall United States.

• The Company is operating since 1948 which is the positive point.

• It has been popular brand among the people specially in Unites States.

• Toys “R” Us also running other chains and businesses.

• Better usage of technology in terms of online presence on Internet.

• Always offer new toys to customers.

• The company is growing fast and developing new market.

• Employees are hardworking and trained.

• People can purchase online through Toys R US Website.

Weaknesses

• Company still keeping the product and business area on hand which are not profitable.

• Safety concerns on the products.

• It is hard for the company to gain the number 1 position in the market.

Opportunities